Erap’s Wehrmacht

carcrashErap’s political machine to run anew? Do we really want him on the driver’s seat again? The last time he was driving, we crashed into a revolution and was hi-jacked by somebody worse! We don’t need another drunk driver on the wheel! Shady midnight meetings & Mafia type deals…are stuff from the 50-60’s…let’s leave it back in the trunk. If he ever wins in the coming election then I guess that it’s better to run this squeaky bus of a country down the cliff and wreck it totally. When will we ever learn?

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Requiem for an old friend

GeocitiesTomorrow will be the last day of Geocities. For those too young to remember, Old Geo was one of the pioneers in  personal Web hosting using webrings to connect pages. In essence the granpappy of Facebook & Friendster, it taught a generation of designers their first lessons in web building. I can still freshly remember patiently unscrambling and assembling my HTMLs while trying to customize my first visitor counter. 

But like old teachers grow old and die, so do must trusty old Geo. I hope he do goes to program paradise. He did a good job while he was still alive…a really darn good one.

Shtick

Dog shitEver ran into a “Shtick”? Nope its not another creative term for the warm sticky stuff your dog leaves on your lawn but it amazingly comes close in describing the same stuff you may encounter in malls and other shopping holes. “Shtick” is what your advertising and creative peeps use to describe the extreme “on-ground” marketing strategies they execute in a bid to get a share of your fleeting 21st century attention span. Yep they’re the little green hooded midgets giving out fliers promoting Mother Santa’s X-mas Sale or the 7-footer passing around invites to the Giant Bargain Extravaganza happening next week. Check out the “Pop-marketing” spin on that one! It’s interesting to take note that these attention begging stunts are also being used by political and religious forces as well. Take for example good Ol’ Osama. He went a notch up my book for being the best advertising strategist after 9-11. He succeeded in creating the largest political billboard of all time! Who could ever miss two burning skyscrapers? Not to mention the advert freebies he got from CNN, BBC and Fox. He spun a movement that would surely outlast him and most remarkably tapped into the most basic and universal of all human instincts: fear. The only problem with that is that a typical advertising campaign usually includes different levels within its lifespan like a launch mode, a maintenance mode and a re-launch to name a few. These levels of advertising bursts are designed to make sure that the message sticks to your head big-time. I guess that with the WTC launch and the Bali/Madrid/London maintenance over, it would be logical to expect a re-launch soon. So stick to CNN guys and watch out for the next big OBL Shtick.